TheAppointment Co.
Solar panels on a Karachi villa rooftop at sunrise

For solar installers in Karachi, Lahore and Islamabad

Your ads are working.
Your follow-up isn't.

Most solar inquiries in Pakistan are lost before a survey is ever booked. We run the ads, answer every inquiry within minutes and put qualified site surveys on your calendar.

A typical installer's month

160

Where did the other 158 go?

  • 160Inquiries this month
  • 38Got a reply within 5 minutes
  • 11Booked a site survey
  • 2Became an installation

Illustrative example, not client data.

What you get

You only meet the people worth meeting.

Every inquiry is checked before it reaches you. Renters, price collectors and tiny budgets are filtered out, so your team only visits homes and businesses that can actually buy.

  • 1Owns the property
  • 2Monthly bill above PKR 25,000
  • 3Roof space available
  • 4Wants a system within 60 days
  • 5Budget matches the system

160

of 160 inquiries
are worth a visit

Illustrative. Your numbers depend on your area, offer and ad spend.

The numbers

What is a booked survey worth to you?

Our guarantee is 20 qualified site surveys in your first 60 days. Set three numbers about your business and see what those surveys turn into.

From 20 guaranteed surveys in 60 days

4

new jobs closed

PKR 6 lakh

profit for you

Qualified surveys we guarantee
20
Jobs closed at 2 out of 10
4
Sales at PKR 6 lakh each
PKR 2,400,000
Your profit at 25%
PKR 600,000

Illustration only. The guarantee covers booked surveys; how many become sales depends on your pricing, offer and sales team.

Get these numbers for your business

The structure

Simple to start. Built to stay.

The plan

From

PKR 100,000

per month

Campaigns, creative, WhatsApp replies, qualification, booking and reminders. Your exact plan depends on your cities, systems and goals.

Ad spend

From

PKR 90,000

per month, paid directly to Meta

It runs on your own card, in an ad account you own. You see every rupee, and the account stays yours.

The guarantee

20 surveys.

60 days.

20 qualified site surveys in your first 60 days, or we keep working free until you get them.

By city, by invitation

We work with 5 installers per city. Never more.

Leads are never shared between partners, and every partner gets our full attention.

  • Karachi · 5 spots
  • Lahore · 5 spots
  • Islamabad · 5 spots

How we start

From application to live campaigns, in four steps.

A solar engineer and a homeowner during a rooftop site survey
    01

    Apply

    Two minutes. Tell us about your installs, your systems and your team.

    02

    Lead leak audit

    We message your business as a real customer would and send you a short video of what we found.

    03

    Strategy call

    In person in Clifton or on a call. We go through your numbers and decide if we're a fit.

    04

    Launch

    Campaigns, WhatsApp flow and reminders go live, typically within 14 days.

A homeowner checking his phone on a Karachi balcony in the evening

One lead, one morning

He didn't choose the best installer. He chose the first one to reply.

A homeowner asks three installers for a price at the same time. Whoever replies properly first usually gets the survey. This happens every day, to good installers with busy teams.

09:14

New inquiry · DHA Phase 6

From your Facebook ad

  • 09:16 · Two other installers have already replied with a call.

  • Walaikum assalam sir, please share your bill.

    13:40

  • Thank you, we've already booked a survey for Thursday.

    13:41

Lost: one 8kW system, to whoever replied first.

The diagnosis

Three leaks. Every installer has them.

I

The wrong people

Renters. Price collectors. People with a 15,000 rupee budget for a 10kW dream. Cheap leads fill your phone and empty your week.

“Har inquiry customer nahi hoti.”

II

The slow reply

A homeowner messages three installers at once. The first one to answer properly usually gets the survey. Everyone else gets a polite no.

“Pehle jawab, pehla survey.”

III

The missing follow-up

No reminder the night before. No message after a no-show. No second touch for the person who said 'let me ask my husband'.

“Asal sale follow-up mein hoti hai.”

Sound familiar? You don't need more leads. You need fewer leaks.

Apply for a spot

How it works

Five parts. One job: surveys on your calendar.

Close-up of a solar panel catching the morning sun

01 / 05

Qualified Meta campaigns

Ads written for Karachi homeowners and businesses with real bills and real roofs. Instant forms ask the questions that filter out renters and window shoppers before you ever see them.

Targeting
Owners, by area
Filters
Bill, roof, budget
Commercial rooftop solar on a Karachi factory at golden hour

02 / 05

WhatsApp, answered in minutes

Every inquiry gets a proper reply within minutes, day or night. It asks about the monthly bill, the roof and the timeline, then offers a survey slot.

Reply time
Under 5 minutes
Hours
Every day
Close-up of a solar panel catching the morning sun

03 / 05

A landing page that sells

For bigger systems and commercial buyers, a dedicated page with your work, your warranties and an application, so serious buyers arrive already convinced.

Built for
10kW+ and C&I
Speed
Under 2 seconds
Commercial rooftop solar on a Karachi factory at golden hour

04 / 05

Retargeting

Most people don't book on the first visit. We stay in front of the ones who engaged, until they're ready for a survey.

Window
30 to 90 days
Channels
Facebook, Instagram
Close-up of a solar panel catching the morning sun

05 / 05

Reminders that get people home

Confirmation, a reminder the evening before and on the morning of the survey. A rebooking message if they miss it. Your team arrives to an open door.

Touches
3 per survey
No-shows
Rebooked
Hassan Ibrahim

Who you'll work with

“Installers don't have a lead problem. They have a follow-up problem. That's the part we fix.”

Hassan Ibrahim

Founder · Karachi

Hassan runs Meta advertising and sales for service businesses. You'll deal with him directly, from the first call to every monthly review.

Visit us

COM3 Co-working, Clifton, Karachi

Or message directly

WhatsApp 0326 201 8272

Questions

Before you apply.

Who is this for?+

Solar installers and EPC companies in Karachi, Lahore and Islamabad who already install every month and want more qualified surveys. If you're just starting out, we're probably not the right fit yet.

How is this different from boosting posts or buying leads?+

Boosted posts bring messages, not customers. We build the whole path: ads that filter, replies within minutes, qualification, booking and reminders. You get surveys, not a spreadsheet of phone numbers.

What does it cost?+

Plans start from PKR 100,000 a month. Ad spend is separate, starts from PKR 90,000 a month and is paid directly to Meta, so you always see exactly where it goes. Your exact plan depends on your cities, systems and goals.

What exactly is guaranteed?+

20 qualified site surveys in your first 60 days, or we keep working free until you get them. Qualified means the person owns the property, has a real bill and wants a system in the near future.

Do you work with my competitors?+

We take a maximum of five installers per city, and we never share leads between partners.

Do I need a website?+

No. Most campaigns run through Meta forms and WhatsApp. If a landing page will help you close bigger systems, we build it as part of the plan.

Can we meet in person?+

Yes. We work from COM3 in Clifton, Karachi, and are happy to meet. Calls work just as well if you're in Lahore or Islamabad.

Karachi rooftops at dusk

Apply

Five spots per city. Apply for yours.

Two minutes, four short steps. If you're a fit, you'll hear from Hassan on WhatsApp the same day, along with your free lead leak audit.

“Agla survey, aapke calendar par.”

Plans from PKR 100,000 a month · 5 installers per city

Step 1 of 4 · About you

2 minutes

City

Apply for a spotWhatsApp